Pallet Press No. 5, The Roadshow Issue, From pitch to pallet: a roadshow station inside a Costco warehouse with a hanging banner, stacked cases and a team member handing a sample to a member

consignment, yes. risk, low. Roadshows put your brand inside the treasure hunt members love about Costco. Why not play the game?

Plan your roadshow with Volume →
Nuts For Cheese roadshow station in a Costco warehouse: a Dippin Delicious hanging banner, a wrapped sampling cart and two team members in branded shirts
Nuts For Cheese on the Costco floor
At a Glance

A booth inside one Costco warehouse, for four or five days.

Costco fee
$0
you fund the show
Per show
4–5 days
one warehouse; super roadshows run 10+
Sales target
$10–15K
per show, at the register
Pitch to floor
4 mo
when paperwork moves fast

Costco takes no inventory risk: you bring product in, take unsold units back out, and get paid on what sold. Staff, samples, signage and freight are yours, and you sell the retail packs you already make: no new inventory, packaging or production. Buyers usually want at least four shows, and you choose the warehouses together with the buying team.

The Short Version

Six steps from pitch to pallet.

FULL ISSUE · ~6 MIN
Premium access

The full issue is for premium access members.

Nine chapters: how it works, the booth, real shows from the floor, the timeline, the offer, promotion, floor rules and the math, with a calculator to size your show.

Pallet Press Q4 FY26 cover
Read the last issue
Costco Q4 FY26

Prices down, costs up. Tariff refunds become price cuts, Kirkland holds the line, and AI search and delivery apps become the new shelf.

All issues of Pallet Press →